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Consumer value argument for mortgage

Consumers are guided through the complexity of the lending market by mortgage brokers. They assist customers in finding a mortgage option that suitably fits their needs and financial situation. This is crucial for customers who are time-constrained and those whose financial situations make it more challenging to obtain a loan.

The role of brokers over time

Australians are assisted by mortgage brokers during the mortgage application process. From the introductory meeting to the loan settling and subsequently post-loan settlement, mortgage brokers put a lot of time and effort into counselling clients.

The majority of brokers get the majority of their business through word-of-mouth (i.e., recommendations from family and friends) and referrals from current clients.

The personal connection and ongoing support provided by mortgage brokers are valued by customers who use their services. According to our survey, a broker receives 70% of their revenue indirectly or directly from repeat clients who are highly satisfied. Each successful mortgage application takes a different amount of time to complete.

According to our survey, submitting the application and overseeing the settlement procedure take the most time on average. The first 45% of the procedure begins even before the app is launched.

To guarantee that all customers' necessary financial information is gathered and that they are properly identified for a risk assessment, first consultation, preliminary assessment, and improved (customer) verification are carried out. These pre-application steps of the permitting process take up about 25% of the total time and involve consultation and risk evaluations for each mortgage application.

Following this, a mortgage lender has a more thorough insight of the client's financial situation, needs, and plans. Based on the lender's established credit requirements for various products, this data is utilized to assess the customer's borrowing ability.

As a result of the time and effort brokers often put into pre-screening applications and pairing customers with borrowers and their products, these pre-screened applications are frequently more likely to be approved by lenders.

A mortgage broker helps the customer analyse the product and pricing offerings of the items that have been shortlisted during the consultation process in order to recommend the best options.

After the client selects the desired product, the financial adviser walks the client through the procedures necessary to complete the loan request and how they will assist the client in managing the application process. The broker then gathers the necessary information to complete the loan request and submits it on the client's behalf. After that, the broker oversees the loan approval procedure to settlement.

Mortgage brokers typically check up with clients after loan settlement to make sure their current mortgage arrangements continue to fulfil their needs. According to our poll, 99% of mortgage brokers follow up with their clients in some way, whether it be by email, newsletter, social media, or direct contact.

Notably, the procedures listed above do not account for time spent on customer acquisition, general marketing, business operations, or applications that are rejected. Only when a loan is settled as a result of an application is the broker compensated for their work.